What is ECHO? ECHO is simple. ECHO is a mindset.

ECHO stands for: Equality, Climate/Clean Water, Housing, and Oceans.

Equality & Human Rights

Equality should be a fundamental right to all human beings. Sadly, this is not the case. Whether through a lens of race, gender, religion, or class, there are divides created by humanity to assert others as "better" and certain groups that have been consistently pushed down.

In America in 2020, the Black Lives Matter movement gained massive traction after the unjust killing of George Floyd. Protests started on May 26 and as of July 10 were still ongoing. In Canada, Indigenous people still face many issues and problems that are simply ignored by mainstream media. The most major of these is the Missing and Murdered, classified now as a "Canadian genocide." The conversation about police brutality and systemic racism has become a mainstream discussion. Let's keep it moving.


There remains massive class divides between the rich and poor. Wealthy businessmen hoard wealth while people in their own communities, people that work under them, go hungry and have to work two jobs to make rent and pay bills.

We must demand equality for all and it must be now. Better wages for lower-wage workers and a more open and honest discussion about racial inequality in America, Canada, as well as throughout Europe.

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Climate, Carbon, & Clean Water

Climate change is one of the biggest issues facing humanity right now. Within the next years, we are approaching the crucial turning point of whether or not we will be able to save our planet. We can remedy this by first admitting there is a problem with humanity, by turning to green energy sources, and by being more conscious of our decisions on waste-producing items.

Carbon is a pollutant in the atmosphere. CO2 levels have been rising steadily since the the Industrial Revolution of the western world. This has caused a snowball effect and runaway greenhouse gases can be very deadly to our planet and, in turn, to us. We must act quickly to replenish our forests as they serve as a natural depolluter of carbon dioxide, giving us oxygen in exchange. Humanity, instead, continues to clear-cut forests at alarming rates. As forests disappear, so to does a bright future for humanity.

Clean water should be a fundamental right. Millions of people are water insecure every day. People in first-world nations (USA, Canada, England's water could run out) still drink water where 1/3 of the water supply has above the limit of lead, leading to health issues for their populations. Governments owe it to their people to provide clean water where they can and replace these pipes. We owe it to those countries less fortunate to make sure they have clean water as well.

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Housing prices are skyrocketing in certain areas. Rent prices are skyrocketing in major cities across the world. Your dollar gets less and less. In the developed world, this leads to many young people being overwhelmed with working themselves to the bone to make ends meet and to afford housing. This leaves young people living at home longer and living with roommates longer, shifting the societal expectation of starting a family from your early 20s to your late 20s-early 30s.

In developing nations, the situation is no better. Over a billion people live in slums. Many live without basic necessities, such as food security and clean water. Housing is a basic need. Shelter is a basic need. War-torn nations still struggling to rebuild need help with shelter. Impoverished nations need help to build up their housing sector.

Housing issues are further complicated by the outpouring of refugees from areas of civil war, famine, and droughts. These refugees put strain on an already weakening system in neighbouring countries and in the countries they emigrate to.


To compound the housing issue, climate change is expected to cause many large cities to be submerged in seawaters or subject to fatally high temperatures. If this is the case, the largest housing crisis will begin, which will see hundreds of millions of people dislocated and seeking safer climates. It's not too late to help put a stop to the climate change we are witnessing, but we have to act now.

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Seafood sources and illegal fishing are problems facing the ocean today. Reckless fishing and its waste has caused many problems. Discard nettings make up a large chunk of ocean garbage, causing animals to get caught in these discard nets. Overfishing drives populations to dangerously low levels and damages coral reefs and local ecosystems.

Protecting coral reefs means we need to change our ways as humans. Overfishing and rising sea level and the changing pH levels of the waters around coral reefs are causing coral reef death at rates unseen before. Roughly 50% of the world's coral reefs have died in the last 30 years.

Oil spills are devastating to ecosystems anywhere they happen. Oil spills in the ocean can be especially dangerous as they will spill tens of millions of litres of oil into the waters and shorelines and can spread for hundreds of square kilometres on the surface of the water.

We must demand clean and safe oceans. Less pollution of our oceans and less pollution of our coral reefs. We must find ways to sustain, improve, and clean up our oceans from decades of human damage.

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In the months of February and June, 50% of all proceeds will be sent to a human rights charity.


As a seller of books, we must recognize our impact. 100% of proceeds in January and July will go towards planting trees and saving our forests.


In the months of March and October, 50% of proceeds will go towards homeless shelters and affordable housing programs, as well as housing in third-world countries.


In the months of September and December, 50% of proceeds will go towards ocean clean-ups and marine life conservation efforts.



©2020 by onemorecircle.